Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24170
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dc.contributor.advisorBorah, Sourav-
dc.contributor.authorDubey, Ayushman-
dc.contributor.authorAnilkumar, Dadlani Gautamraj-
dc.date.accessioned2021-08-23T09:19:59Z-
dc.date.available2021-08-23T09:19:59Z-
dc.date.issued2019-
dc.identifier.urihttp://hdl.handle.net/11718/24170-
dc.description.abstractThe New Middle Class consumers (NMC) is a newly formed segment in developing economies like India, who have more disposable income than the traditional middle class and have a higher liking and consumption of aspirational and indulgence products. 28% of the Indian population is middle class and approximately 50% among them is residing in rural India. With increasing consumption of processed food and allied consumer products, they become the target segment for most FMCG companies. A study which details the segments’ consumption pattern would help in developing overall strategy to target this segment.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectFMCG sector - Indiaen_US
dc.subjectNew middle class consumersen_US
dc.subjectConsumption patternen_US
dc.titleStudy of consumer values and consumption pattern of new middle class consumers in processed food and FMCG sector in Indiaen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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