Market entry strategy for a home decor firm

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24180

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DC Field	Value	Language
dc.contributor.advisor	Borah, Sourav	-
dc.contributor.author	Gupta, Shalini	-
dc.contributor.author	Patel, Pratishtha	-
dc.date.accessioned	2021-08-23T11:54:17Z	-
dc.date.available	2021-08-23T11:54:17Z	-
dc.date.issued	2019	-
dc.identifier.uri	http://hdl.handle.net/11718/24180	-
dc.description.abstract	“This world is but a canvas to our imagination” said David Henry Thoreau and we, at Hidden in Art, believe so is our home. We asked the consumers what do they think of home décor and turned out the statement by Thoreau is synonymous with the requirements of the young individual when they are looking for ways to decorate their living spaces, offices and business. We aim to fulfill the gap and provide affordable home décor solutions to college students and young working professionals.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Home decor market	en_US
dc.subject	Consumer behavior - Online	en_US
dc.subject	Business model - Home decor market	en_US
dc.title	Market entry strategy for a home decor firm	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

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