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http://hdl.handle.net/11718/24221| Title: | Building brand awareness strategy and visibility for Abodana, SEWA: Kalakruti- exploring various revenue additive models |
| Authors: | Thosani, Janvi |
| Keywords: | Business strategy;Marketing;Self Employed Women’s Association (SEWA);Abodana;Kalakruti |
| Issue Date: | 2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The aim of this project was to develop a deeper understanding of the reasons why the current workshop model is not working to its full potential, further understand the challenges faced by the organisation in increasing the demand for its products which limits the earning potential of the women-artisans, and identify more revenue additive alternatives that Abodana can explore. |
| URI: | http://hdl.handle.net/11718/24221 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2655.pdf Restricted Access | 1.95 MB | Adobe PDF | View/Open Request a copy |
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