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http://hdl.handle.net/11718/24263| Title: | Understanding choice behaviour of consumers on the web |
| Authors: | Pandey, Pankaj |
| Keywords: | Consumer behaviour;Shopping through internet;eCommerce |
| Issue Date: | 2001 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | As a rapidly expanding Internet population has become familiar with the medium, activities such as searching for product information online have become commonplace. However, getting Consumersto buy online rather than simply search, have proved difficult. This report is an attempt to gauge the perception of the consumerregarding online shopping and advertising on the Internet. |
| URI: | http://hdl.handle.net/11718/24263 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1438.pdf Restricted Access | 4.9 MB | Adobe PDF | View/Open Request a copy |
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