IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/24263Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Koshy, Abraham | - |
| dc.contributor.author | Pandey, Pankaj | - |
| dc.date.accessioned | 2021-09-30T06:59:15Z | - |
| dc.date.available | 2021-09-30T06:59:15Z | - |
| dc.date.issued | 2001 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/24263 | - |
| dc.description.abstract | As a rapidly expanding Internet population has become familiar with the medium, activities such as searching for product information online have become commonplace. However, getting Consumersto buy online rather than simply search, have proved difficult. This report is an attempt to gauge the perception of the consumerregarding online shopping and advertising on the Internet. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Consumer behaviour | en_US |
| dc.subject | Shopping through internet | en_US |
| dc.subject | eCommerce | en_US |
| dc.title | Understanding choice behaviour of consumers on the web | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1438.pdf Restricted Access | 4.9 MB | Adobe PDF | View/Open Request a copy |
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