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http://hdl.handle.net/11718/2428| Title: | Marketing Management: Cases and Concepts |
| Authors: | Bhandari, Labdhi R. Dholakia, Nikhilesh Khurana, Rakesh Jain, Abhinandan K. |
| Issue Date: | 22-Apr-2010 |
| Description: | New Delhi: Macmillan Company of India. 644 pp. |
| URI: | http://hdl.handle.net/11718/2428 |
| Appears in Collections: | Books |
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