Understanding the impact of subcultural values on insurance advertisements

Abstract

Impact of culture on various facets of business management such as employee productivity, job commitment, leadership and starting new venture has been found to be significant. If the cultural values are defining the very manner in which individuals behave and operate, it is very natural for it have an impact on how people perceive different things through the filters of their cultural values. The cultural practices stay deeply engraved in the lives of people corresponding to the cultures individuals grow in, and through an impression on different values of their value systems, influence the decision making. This decision making not only corresponds to major life-decisions regarding the kind of work the individual undertakes and the lifestyle that an individual chooses, but also influences the factors which have more leeway in terms of their inputs, such as the kind of products used, the consumption patterns that emerge as well as the financial management of the households. The actual impact spans a much wider domain of life and is difficult to be contained within a list. However, it is beyond doubt that the roles these differences play and the impact that these differences command are not only important but are worth studying and acting upon.