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http://hdl.handle.net/11718/24307| Title: | Insurance consumption behavior of millennials |
| Authors: | Tosniwal, Prakhar Arora, Shweta |
| Keywords: | Insurance service;Consumption behavior - Insurance;Millennials |
| Issue Date: | 2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The project titled “Insurance Consumption Behaviour of Millennials” intends to test the perception, purchase intent and product requirements of insurance policies for millennials in India vis-à-vis Gen X. Insurance as a service has changed a lot since the deregulation in India. Many private players are now focusing on the changing dynamics due to the millennial generation’s changed attitude towards products and services. They have observed a lack of interest in the millennial generation for insurance as a service. |
| URI: | http://hdl.handle.net/11718/24307 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2686.pdf Restricted Access | 690.42 kB | Adobe PDF | View/Open Request a copy |
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