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http://hdl.handle.net/11718/24307Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Borah, Sourav | - |
| dc.contributor.author | Tosniwal, Prakhar | - |
| dc.contributor.author | Arora, Shweta | - |
| dc.date.accessioned | 2021-10-11T05:51:26Z | - |
| dc.date.available | 2021-10-11T05:51:26Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/24307 | - |
| dc.description.abstract | The project titled “Insurance Consumption Behaviour of Millennials” intends to test the perception, purchase intent and product requirements of insurance policies for millennials in India vis-à-vis Gen X. Insurance as a service has changed a lot since the deregulation in India. Many private players are now focusing on the changing dynamics due to the millennial generation’s changed attitude towards products and services. They have observed a lack of interest in the millennial generation for insurance as a service. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Insurance service | en_US |
| dc.subject | Consumption behavior - Insurance | en_US |
| dc.subject | Millennials | en_US |
| dc.title | Insurance consumption behavior of millennials | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2686.pdf Restricted Access | 690.42 kB | Adobe PDF | View/Open Request a copy |
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