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http://hdl.handle.net/11718/24315| Title: | Differentiating Gen Z with millennials: values and consumption |
| Authors: | Singhal, Aditi Chaudhary, Vartika |
| Keywords: | Gen Z;Millennials;Values |
| Issue Date: | 2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Values have always been an essential element in studying and assessing individual behaviour in fields like anthropology, psychology, marketing and other disciplines. Values have been used as a basis to categorise and understand people into groups and societies as well. They are something which people believe to carry forward, from one generation to another and it is something that binds a cultural group, family or society together. |
| URI: | http://hdl.handle.net/11718/24315 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2697.pdf Restricted Access | 552.16 kB | Adobe PDF | View/Open Request a copy |
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