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http://hdl.handle.net/11718/24329| Title: | Affordable luxury: perceptions |
| Authors: | Jhunjhunwala, Avantika Patil, Disha |
| Keywords: | Luxury;Affordable luxury;Personality type;Consumer behavior |
| Issue Date: | 2019 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Affordable luxury is an intriguing concept that is gaining huge momentum, especially amongst the millennials in developing nations. Affordable luxury, in our opinion, is seeking quality, bespoke products at an affordable price. It isn’t necessarily a huge bargain, but definitely a value for money for an exclusive experience. Airbnb and Uber are the most visible examples of products placed as an affordable luxury item in the market. While an Uber gives you a premium cab service, Airbnb promises you an authentic experience on your vacation at an affordable rate viz.-a-viz. a five-star hotel. It is interesting to note that, today affordable luxury brands are sprawling in every domain from travel, clothing, dining to even real estate. |
| URI: | http://hdl.handle.net/11718/24329 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2713.pdf Restricted Access | 393.61 kB | Adobe PDF | View/Open Request a copy |
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