Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24329
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dc.contributor.advisorBorah, Sourav-
dc.contributor.authorJhunjhunwala, Avantika-
dc.contributor.authorPatil, Disha-
dc.date.accessioned2021-10-11T06:29:03Z-
dc.date.available2021-10-11T06:29:03Z-
dc.date.issued2019-
dc.identifier.urihttp://hdl.handle.net/11718/24329-
dc.description.abstractAffordable luxury is an intriguing concept that is gaining huge momentum, especially amongst the millennials in developing nations. Affordable luxury, in our opinion, is seeking quality, bespoke products at an affordable price. It isn’t necessarily a huge bargain, but definitely a value for money for an exclusive experience. Airbnb and Uber are the most visible examples of products placed as an affordable luxury item in the market. While an Uber gives you a premium cab service, Airbnb promises you an authentic experience on your vacation at an affordable rate viz.-a-viz. a five-star hotel. It is interesting to note that, today affordable luxury brands are sprawling in every domain from travel, clothing, dining to even real estate.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectLuxuryen_US
dc.subjectAffordable luxuryen_US
dc.subjectPersonality typeen_US
dc.subjectConsumer behavioren_US
dc.titleAffordable luxury: perceptionsen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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