Assessing factors influencing job attractiveness in emerging markets: an empirical study of IIMA students

Abstract

Emerging economies are taking the center-stage of the new business world. Countries like India and China, where the total consumer numbers run into billions can provide excellent business opportunities to the global MNCs. So, in the recent times, many international MNCs are entering these emerging markets to grow their business. But there MNCs need to tackle many issues like lack of intermediary firms, less understanding of managing talent, etc. In all these issues, lack of understanding of managing talent in the emerging world can pose significant risk for the operations of these companies. So, it is important for the companies to understand how to manage the talent in the emerging markets. They first need to build the capability to attract the right set of talent towards them. In order to build this capability, companies first need to understand what factors drive the attractiveness of a particular employer for these employees. This project makes an attempt to demystify this. It helps us understand the factors which influence the attractiveness of the employers for the employees in the emerging markets.