Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24344
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dc.contributor.authorZhang, Yuli
dc.contributor.authorKwak, Hyokjin
dc.contributor.authorPuzakova, Marina
dc.contributor.authorTaylor, Charles R.
dc.date.accessioned2021-10-11T10:49:23Z
dc.date.available2021-10-11T10:49:23Z
dc.date.issued2021-03-30
dc.identifier.citationZhang, Y., Kwak, H., Puzakova, M. et al. Space between products on display: the impact of interspace on consumer estimation of product size. J. of the Acad. Mark. Sci. (2021). https://doi.org/10.1007/s11747-021-00772-4en_US
dc.identifier.otherhttps://doi.org/10.1007/s11747-021-00772-4
dc.identifier.urihttp://hdl.handle.net/11718/24344
dc.description.abstractThis research examines the effect that leaving space between products has on consumers’ estimation of product size. We theorize and empirically confirm that when space is left between products (i.e., the display is interspaced), consumers are better able to distinguish the product from the environment, which results in more attention being devoted to the product, and, in turn, larger estimation of the product’s size. Furthermore, we demonstrate downstream outcomes (i.e., consumer choices, purchase intentions) of the effect of interspatial product display on product size estimates; that is consumers react more favorably to products that are displayed in an interspatial product display when their product usage goals require large-sized products. Meanwhile, noninterspatial product displays are preferred when consumers holding a consumption goal geared to a small product size. Finally, we validate and solidify these novel interspace effects in both advertising and retailing contexts via a series of six studies including five different product types (e.g., shampoo, food, water bottle).en_US
dc.language.isoenen_US
dc.publisherSpringer Science + Business Mediaen_US
dc.relation.ispartofJournal of the Academy of Marketing Scienceen_US
dc.subjectInterspatial product displayen_US
dc.subjectProduct displayen_US
dc.subjectSize perceptionsen_US
dc.subjectConsumers’ product usage goalsen_US
dc.titleSpace between products on display: the impact of interspace on consumer estimation of product sizeen_US
dc.typeArticleen_US
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