Connected out of home system

Abstract

As part of our Group project, we wanted to identify and understand current challenges in the out of home advertising sector in India. Based on these challenges, we propose to create a solution for a digital out of home media displays with internet connectivity to stream ads remotely based on an algorithm depending on the audience in the area. These hoardings can solve multiple problems including but not limited to cost saving for brands, time delays in launching the campaigns across different regions, more effective and cost-effective options for brands and audience segment matching to brands.