Study social media strategy and customer engagement of Amazon India and Flipkart in the context of Covid-19 pandemic

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24439

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DC Field	Value	Language
dc.contributor.advisor	Majumdar, Adrija	-
dc.contributor.author	Kumar, Amit	-
dc.contributor.author	Bajpai, Deepak	-
dc.contributor.author	Menaria, Paranjay Ravi	-
dc.date.accessioned	2021-10-22T09:04:38Z	-
dc.date.available	2021-10-22T09:04:38Z	-
dc.date.issued	2019	-
dc.identifier.uri	http://hdl.handle.net/11718/24439	-
dc.description.abstract	We know that companies which manufacture their own products need to promote their products on social media platforms, to engage with customers to innovate, address customer complaints and know what users are saying about the firm. However, there are new age businesses such as ecommerce firms, which do not design or build their own products but, provide marketplace for the product firms.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Social media strategy	en_US
dc.subject	Customer engagement	en_US
dc.subject	Amazon India	en_US
dc.subject	Flipkart	en_US
dc.subject	Covid-19 pandemic	en_US
dc.title	Study social media strategy and customer engagement of Amazon India and Flipkart in the context of Covid-19 pandemic	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

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