Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/24449
Title: | Design of marketing strategy for modular building solutions using alternative building technologies post COVID-19 |
Authors: | Saha, Chandroma Rawat, Swati Butani, Sunny |
Keywords: | Construction industry;Modular building strategy - marketing strategy;Building technology;COVID-19 pandemic |
Issue Date: | 2019 |
Publisher: | Indian Institute of Management Ahmedabad |
Abstract: | The construction industry in India is a significant contributor to the overall economic growth of the country. This industry makes substantial contributions to the GDP of India. Infrastructure being such an integral part in determining the standard of life of the people of the country, it has received special attention from the central government during policy formulation. The government, for a long time, has been undertaking noteworthy developments in the electrifications projects, development of ports, airports, and expansion/augmentation of national highways. As a matter of the fact that this is such a critical component of the overall targeted growth of India, the government has always endeavored to frame foreign direct investment policies that attract investors and thus aid the development and strengthening of this sector in India. |
URI: | http://hdl.handle.net/11718/24449 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
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SP_2738.pdf Restricted Access | 2.65 MB | Adobe PDF | View/Open Request a copy |
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