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http://hdl.handle.net/11718/24462| Title: | Creating a nation brand to promote investment in India: a marketing perspective |
| Authors: | Gupta, Varun |
| Keywords: | Nation brand;Investment - promote;India |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The study is to understand the concept of International Investment and FDI Inflow. Study tends to apply marketing perspective to understand Consumer, Company, Competitor, Collaborator and Context involved in the International Investment. Based on the outcome of the research and using the available frameworks defined under the literature written in the area of national branding, study attempts to conclude by providing some recommendations to craft the nation brand to promote investment in India. |
| URI: | http://hdl.handle.net/11718/24462 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2758.pdf Restricted Access | 1.37 MB | Adobe PDF | View/Open Request a copy |
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