Creating a nation brand to promote investment in India: a marketing perspective

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24462

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DC Field	Value	Language
dc.contributor.advisor	Sahay, Arvind	-
dc.contributor.author	Gupta, Varun	-
dc.date.accessioned	2021-10-25T11:48:57Z	-
dc.date.available	2021-10-25T11:48:57Z	-
dc.date.issued	2020	-
dc.identifier.uri	http://hdl.handle.net/11718/24462	-
dc.description.abstract	The study is to understand the concept of International Investment and FDI Inflow. Study tends to apply marketing perspective to understand Consumer, Company, Competitor, Collaborator and Context involved in the International Investment. Based on the outcome of the research and using the available frameworks defined under the literature written in the area of national branding, study attempts to conclude by providing some recommendations to craft the nation brand to promote investment in India.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Nation brand	en_US
dc.subject	Investment - promote	en_US
dc.subject	India	en_US
dc.title	Creating a nation brand to promote investment in India: a marketing perspective	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

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