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http://hdl.handle.net/11718/24487| Title: | A study on urban company |
| Authors: | Suri, Tejaswini |
| Keywords: | Urban company;Customer satisfaction;Awareness |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | India’s move towards a digital economy impacted every business category in some way or the other. Major drivers for this market are the growing m- commerce platform and increasing smartphone and internet penetration. e-services has leapfrogged in terms of their evolution, adoption and consolidation rates. It took about a decade for e-commerce to translate into a habit for the Indian populace. e-Services have attained this feat in twice less time! The sector is of course fueled by factors such as mobility of things, skill development initiatives and a nuclear family focused urban ecosystem. The declining mobile Internet rates across India have also played their part in reaching this new business model to the end users. |
| URI: | http://hdl.handle.net/11718/24487 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2789.pdf Restricted Access | 1.51 MB | Adobe PDF | View/Open Request a copy |
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