Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24531
Title: Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research
Authors: Borah, Sourav Bikash
Mallapragada, Girish
Bommaraju, Raghu
Venkatesan, Rajkumar
Thongpapanl, Tek
Keywords: Interfirm Collaboration;Interfirm Coordination;Interfirm Cooperation;Technology-enabled Platforms;Multi-firm Ecosystem
Issue Date: 19-Oct-2021
Publisher: Elsevier
Citation: Borah, S. B., Mallapragada, G., Bommaraju, R., Venkatesan, R., & Thongpapanl, T. (2021). Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research. International Journal of Research in Marketing.
Abstract: Interfirm collaboration and exchange relationships are fundamental to how value is created, managed, and exchanged between firms. In this paper we first identify three major research themes (nature, governance, and outcomes) that existing research has focused on and then propose three structural shifts (technology, platforms, and globalization) that might influence nature, governance, and outcomes associated with interfirm collaboration. We also synthesize a research agenda for the future and develop multiple research propositions that might become the foundation to integrate the structural shifts into research on interfirm collaboration. We provide guidance on how existing theories can help scholars address new research questions arising due to the structural shifts. Finally, we provide insights to managers on the type of data that they need to access to make more effective decisions related to interfirm collaboration in a dynamic business environment.
URI: http://hdl.handle.net/11718/24531
https://doi.org/10.1016/j.ijresmar.2021.09.012
Appears in Collections:Journal Articles

Files in This Item:
File Description SizeFormat 
1-s2.0-S016781162100080X-main.pdf
  Restricted Access
Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research703.88 kBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.