Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/24562
Title: | PlusPin AIS: understanding DOOH platforms |
Authors: | Sanghvi, Meet Kumar Jigar Gupta, Prakhar |
Keywords: | PlusPin;Advertisement in stores;Digital out of home;Advertising |
Issue Date: | 2020 |
Publisher: | Indian Institute of Management Ahmedabad |
Abstract: | This project aims at understanding Digital out of Home (DOOH) as an upcoming advertisement channel. More specifically, we studied a particular type of DOOH model deployed by PlusPin – a Hyderabad based startup working in the healthcare sector and tried to provide specific recommendations for improving its value proposition. We connected with Santosh and Gopal (Co-founders, PlusPin) via Prof. Chirantan Chatterjee, and were asked to help them with two problems in particular – identifying key-benefits of their product for bigger FMCG and Pharma companies and trying to help them with pricing the product. We have tried to generalize this problem statement in an academic setting and have studied the model as a multisided platform while developing key insights into the most important parameters for the success of such an advertising medium in India. |
URI: | http://hdl.handle.net/11718/24562 |
Appears in Collections: | Student Projects |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
SP_2836.pdf Restricted Access | 901.61 kB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.