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http://hdl.handle.net/11718/24572| Title: | Interim report: GTM strategy for daytoday health for the Indian health insurance sector |
| Authors: | Iyer, Avinash Chattanathan Agarwal, Varun |
| Keywords: | Health insurance sector;GTM strategy;India |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | DayToDay Health is a US based healthcare start-up operating in the care management space. The company currently also operates in India, where it has tied up with local hospital chains, largest being Fortis Hospitals, to provide their care management services to their patients. In the current business model, the cost of this service is being borne by the patient. The scope of this project is to evaluate whether there can be a alternate strategy wherein the cost of this service can be borne by Insurers instead of patients. |
| URI: | http://hdl.handle.net/11718/24572 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2848.pdf Restricted Access | 511.14 kB | Adobe PDF | View/Open Request a copy |
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