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http://hdl.handle.net/11718/24583| Title: | Transformation in fitness industry with the advent of IT |
| Authors: | Jain, Jayant Gupta, Tushar |
| Keywords: | Fitness industry;Physical health;Fitness tech;Gym |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | With the advent of technology, Fitness Industry has evolved a lot. People are becoming more market aware; data points like height and weight are no more sufficient to satisfy a user's needs. India is a massive market for fitness services amounting to dollar 2.6 billion. With the changing technology, gyms have also evolved. They, too, have incorporated a few technological advancements at their facility. This project was undertaken to understand where the fitness tech industry stands currently and identify the gaps which needs to be fulfilled to attain a state of the art high tech multi-model platform serving a particular gym. |
| URI: | http://hdl.handle.net/11718/24583 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2860.pdf Restricted Access | 377.3 kB | Adobe PDF | View/Open Request a copy |
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