Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24585
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dc.contributor.advisorDeodhar, Swanand-
dc.contributor.authorGomashe, Makarand Milind-
dc.contributor.authorShinde, Shambhavi-
dc.date.accessioned2021-11-24T11:09:45Z-
dc.date.available2021-11-24T11:09:45Z-
dc.date.issued2020-
dc.identifier.urihttp://hdl.handle.net/11718/24585-
dc.description.abstractThe pandemic (Covid-19) has impacted lives on various fronts. On one side governments are contemplating repercussions of lockdown on economy and how to tackle the same and on the other side, businesses are striving hard to continue bringing value to their stakeholders in this VUCA environment. In this project report, we intend to understand the effect of Covid on the success of various ad copies through randomized field experiment conducted on Build My Vocabulary App. We initially understand the concepts used to conduct the experiment & then move on to understanding the methodology adopted for the same, followed by analysis & recommendation on the basis of observations.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectCovid-19en_US
dc.subjectAd copyen_US
dc.subjectDigital platformsen_US
dc.titleRandomized field experiment to understand the effects of Covid on success of ad copies on digital platformsen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

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