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http://hdl.handle.net/11718/24632| Title: | Using narrative analysis to evaluate the political communication adopted by a leading political outfit (AAP) in the Delhi elections (assembly) in 2015 and 2020 |
| Authors: | Shinghal, Naman Tikoo, Siddharth |
| Keywords: | Political communication;AAP;Delhi;Delhi election |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | With the increase in internet connectivity in India, political parties are increasingly turning to new mediums of campaigning like YouTube to further their political narrative. We aim to analyze the electoral campaign communication of the AAP up to three months before the two Delhi Assembly Elections (2015 and 2020) through their YouTube posted video content. |
| URI: | http://hdl.handle.net/11718/24632 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2913.pdf Restricted Access | 704.17 kB | Adobe PDF | View/Open Request a copy |
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