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Title: Using narrative analysis to evaluate the political communication adopted by a leading political outfit (AAP) in the Delhi elections (assembly) in 2015 and 2020
Authors: Shinghal, Naman
Tikoo, Siddharth
Keywords: Political communication;AAP;Delhi;Delhi election
Issue Date: 2020
Publisher: Indian Institute of Management Ahmedabad
Abstract: With the increase in internet connectivity in India, political parties are increasingly turning to new mediums of campaigning like YouTube to further their political narrative. We aim to analyze the electoral campaign communication of the AAP up to three months before the two Delhi Assembly Elections (2015 and 2020) through their YouTube posted video content.
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