Consumer perception and attitude study of "organic" food products

Abstract

Organic food, in general, is defined as a product from an agricultural and farming system that restricts the use of synthetic fertilizers and pesticides. It is a type of food produced through methods and procedures complying with organic farming's extensive standards. Organic farming norms differ worldwide, but they often consist of practices that propagate ecological balance, conserve natural biodiversity, and inherently cycle the resources. Apart from the prohibitive use of fertilizers and pesticides, organic foods are also free of genetically modified organisms and antibiotics. How our food is produced or raised can have significant implications on the environment, our emotional and mental health. Organic agriculture has transformed into a mere revolution in India over the last few years. The organic business industry is valued at a whopping $1,500 million by the end of the year 2020 and is poised to grow at a CAGR of 25%. The prime reasons for initiating an inclination towards organic food production and organic business include the ever-growing awareness about environmental protection and sustainable agricultural practices, and the significant impact of harmful effluents inputs on the soil, environment, and human health. The organic food products offer a promising business opportunity as they fetch a premium vis-à-vis non-organic food product counterparts in the domestic and international overseas markets.