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http://hdl.handle.net/11718/24652| Title: | Artisans Alliance of Jawaja (AAJ) |
| Authors: | Rai, Anmol Hemant, Dalal Rahul |
| Keywords: | Jawaja;Rajasthan;Glimpse of the carpet catalogue |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The Artists Alliance of Jawaja is a community of leather workers and carpet weavers, based out of Jawaja in Rajasthan. They are craftspeople of international repute, having worked with international brands like Maiwa of Canada and Tikau of Finland. What they are lacking is a presence in India. Our aim with the project was to increase the presence and visibility of these artists amongst the corporates. To achieve this, we plan to execute the following steps: • Corporate Gifting Tie-Ups • Partnerships with companies engaged in the sector • Listing on e-commerce platforms |
| URI: | http://hdl.handle.net/11718/24652 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_3019.pdf Restricted Access | 2.39 MB | Adobe PDF | View/Open Request a copy |
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