Artisans Alliance of Jawaja (AAJ)

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24652

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Mathur, Navdeep	-
dc.contributor.author	Rai, Anmol	-
dc.contributor.author	Hemant, Dalal Rahul	-
dc.date.accessioned	2021-11-25T04:01:10Z	-
dc.date.available	2021-11-25T04:01:10Z	-
dc.date.issued	2020	-
dc.identifier.uri	http://hdl.handle.net/11718/24652	-
dc.description.abstract	The Artists Alliance of Jawaja is a community of leather workers and carpet weavers, based out of Jawaja in Rajasthan. They are craftspeople of international repute, having worked with international brands like Maiwa of Canada and Tikau of Finland. What they are lacking is a presence in India. Our aim with the project was to increase the presence and visibility of these artists amongst the corporates. To achieve this, we plan to execute the following steps: • Corporate Gifting Tie-Ups • Partnerships with companies engaged in the sector • Listing on e-commerce platforms	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Jawaja	en_US
dc.subject	Rajasthan	en_US
dc.subject	Glimpse of the carpet catalogue	en_US
dc.title	Artisans Alliance of Jawaja (AAJ)	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

Files in This Item:

File	Description	Size	Format
SP_3019.pdf Restricted Access		2.39 MB	Adobe PDF	View/Open Request a copy