Building brands with instagram story interactions

Abstract

With the popularity of Instagram at its peak, and the number of pivots a user has for engaging with brands, marketing on Instagram has become extremely important to the growth strategies of these brands. It not only provides another channel but facilitates better engagement with the followers for a brand, as it is a place for creativity made by the people due to its simple design. With such a context, this report explores how a brand can become successful on Instagram, especially using Instagram Stories. Firstly, we look at the typical brand characteristics that enable smoother engagement for the users. These characteristics though not exhaustive, will provide the brands with a better chance of success. Secondly, we looked at the features used by the brands while communicating on Instagram and determine which features would provide the brands with a better support for their brand identity. Finally, as conclusion, we have pointed out some takeaways for the brands looking to invest their time and money on promoting themselves on Instagram.