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Title: Crisis communication during Covid-19
Authors: Tibrewal, Chirag
Sindhu, Puneet
Keywords: Indian economy;Automobile industry;Banking industry
Issue Date: 2020
Publisher: Indian Institute of Management Ahmedabad
Abstract: Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, India) since the context for any communication undertaken, especially during a pandemic, tends to change with changes in geographies.
Appears in Collections:Student Projects

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