IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/24670Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Kaul, Asha | - |
| dc.contributor.author | Tibrewal, Chirag | - |
| dc.contributor.author | Sindhu, Puneet | - |
| dc.date.accessioned | 2021-11-25T04:06:31Z | - |
| dc.date.available | 2021-11-25T04:06:31Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/24670 | - |
| dc.description.abstract | Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, India) since the context for any communication undertaken, especially during a pandemic, tends to change with changes in geographies. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Indian economy | en_US |
| dc.subject | Automobile industry | en_US |
| dc.subject | Banking industry | en_US |
| dc.title | Crisis communication during Covid-19 | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_3000.pdf Restricted Access | 1.67 MB | Adobe PDF | View/Open Request a copy |
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