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http://hdl.handle.net/11718/24670| Title: | Crisis communication during Covid-19 |
| Authors: | Tibrewal, Chirag Sindhu, Puneet |
| Keywords: | Indian economy;Automobile industry;Banking industry |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, India) since the context for any communication undertaken, especially during a pandemic, tends to change with changes in geographies. |
| URI: | http://hdl.handle.net/11718/24670 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_3000.pdf Restricted Access | 1.67 MB | Adobe PDF | View/Open Request a copy |
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