Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24677
Full metadata record
DC FieldValueLanguage
dc.contributor.advisorKarna, Amit-
dc.contributor.advisorMukherjee, Saral-
dc.contributor.authorJoshi, Aayushi-
dc.contributor.authorGupta, Raghav-
dc.date.accessioned2021-11-25T04:10:46Z-
dc.date.available2021-11-25T04:10:46Z-
dc.date.issued2020-
dc.identifier.urihttp://hdl.handle.net/11718/24677-
dc.description.abstractIn this study, we aimed to find out the impact of COVID-19 on FMCG and Hospitality Industries, by researching about leading firms in India in these two sectors, through both secondary and primary research. Furthermore, we assessed how these firms have responded strategically, how different functions such as operations, supply chain, marketing, finance, technology etc. have been realigned, and how these firms perceive Covid- as a pandemic with short or long-term impact, as an opportunity or as a threat, and so on. The results show contrasting responses and strategies between firms of the two sectors, while broad alignment within both sectors. For FMCG, we found that the firms having a significant proportion of their portfolio consisting of hygiene based products thrived, whereas those firms which had the out-of-home consumption products in their portfolio suffered. Also, the faster the firms were in restoring their distribution networks, the better their recovery was. The overall strategy was a mix of ‘hibernate’ and ‘reap the benefits’. In most cases, there was no fundamental deviation from the values or objectives. The biggest challenge faced by this sector was the agility in supply chain. The sector also expects to achieve complete normalcy by the end of 2021. For the hospitality sector, the primary objective was ‘survival’. It was found that the bigger hotel chains found it easier to weather the storm by focusing on cost-savings and taking extreme measures for the same. The major bottleneck was the skepticism in consumer minds with respect to travelling, and hence several firms used their properties for alternate purposes and had some degree of pivoting. While the leisure segment is starting to pick up, the business segment is still suffering.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectCovid-19en_US
dc.subjectConsumer behaviour in Covid-19en_US
dc.subjectFMCGen_US
dc.titleResponses to Covid-19 by firms in FMCG and hospitality industries in Indiaen_US
dc.typeStudent Projecten_US
Appears in Collections:Student Projects

Files in This Item:
File Description SizeFormat 
SP_2991.pdf
  Restricted Access
1.43 MBAdobe PDFView/Open Request a copy


Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.