A study on pay-what-you-want pricing scheme in India

IIMA Institutional Repository

Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/24679

Full metadata record

DC Field	Value	Language
dc.contributor.advisor	Laha, Arnab Kumar	-
dc.contributor.author	Singh, Priya	-
dc.contributor.author	Shingi, Rashish	-
dc.date.accessioned	2021-11-25T04:14:59Z	-
dc.date.available	2021-11-25T04:14:59Z	-
dc.date.issued	2020	-
dc.identifier.uri	http://hdl.handle.net/11718/24679	-
dc.description.abstract	Pay-What-You-Want (PWYW) is a participative pricing strategy in which the customer is given an option to pay whatever price he/she deems fit for the product or service in consideration. This pricing scheme has been a success in some cases across the globe. In this study we aim to study the PWYW pricing mechanism in India and conclude if it can work under certain conditions. We test several hypotheses about PWYW in India based on primary research including focused interviews and a survey and an onsite experiment. We then make our recommendations based on our observations and statistical results for the implementation of PWYW in India.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Pay-what-you-want	en_US
dc.subject	India	en_US
dc.subject	NYOP	en_US
dc.title	A study on pay-what-you-want pricing scheme in India	en_US
dc.type	Student Project	en_US
Appears in Collections:	Student Projects

Files in This Item:

File	Description	Size	Format
SP_2989.pdf Restricted Access		938.32 kB	Adobe PDF	View/Open Request a copy