Himalayan organic produce market in India

Abstract

We think there is a need to address the concern of food adulteration. Additionally, words like organic, natural, fortified are misinterpreted. This is done either deliberately or because of lack of information. Having a simplified supply chain can help to control this. Supply chain includes agriculture, packaging, storage, and transportation. Organic food constitutes a small percent of the Indian food consumption market. It was 0.1% of the $300 billion market in 2018. This signals a large market growth and opportunity. The government has provided opportunities to the farmers in the form of Participatory Guarantee System (PGS). This is a self-certification process that comes under the ambit of Pradhan Mantri Kaushal Vikas Yojana (PKVY) scheme. Internet penetration has helped to spread information of benefits of organic products beyond Tier I cities. The cost of organic food can be explained by reduction in medical expenses.