IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/24699| Title: | Go-to market strategy for Artisans Alliance of Jawaja (AAJ) |
| Authors: | Arora, Harshita Dutta, Soham |
| Keywords: | AAJ products;Artisans of Jawaja;Covid-19 |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The project is aimed at developing a marketing strategy, which would subsequently be used to onboard the AAJ products on e-commerce portals. The marketing strategy would be focussed on creating an emotional connect with the target customer base and hence augment the perceived value of AAJ products. Additional avenue of corporate gifting would also be explored, with the aim of becoming the go-to destination for premium corporate gifting requirements. |
| URI: | http://hdl.handle.net/11718/24699 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_2968.pdf Restricted Access | 1.24 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.