IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/2471| Title: | Development of a Generalised Scale for Pre-Testing Print Advertisements |
| Authors: | Mehta, Subhash C. |
| Keywords: | Marketing Management |
| Issue Date: | 22-Apr-2010 |
| URI: | http://hdl.handle.net/11718/2471 |
| Appears in Collections: | Research Projects |
Files in This Item:
There are no files associated with this item.
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.