Key drivers for branding and consumer decision process for electric vehicles

Abstract

The EV Industry mainly comprises of Electric Two-wheeler, Electric Three-wheeler, and electric Passenger vehicles (Includes cars and buses). In keeping with the objective of this project, which is to understand consumer preference, we decided to engage with the Electric Two-Wheelers and Four-Wheelers for our analysis. The Three-Wheeler and Bus segments, while may show promising growth, are not consumer-driven segments for automobile manufacturers. Therefore, we limited the scope to understand consumer preference in the segments with highest awareness and consumer utility, which in India are two-wheelers owing to the outsized demand, and four-wheelers for market entry with global EV manufacturers such as Tesla, Volkswagen and BM