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http://hdl.handle.net/11718/24797| Title: | Developing a strategic roadmap for frozen potato products in India |
| Authors: | Bidave, Basavraj Vishnu |
| Keywords: | Frozen potato product;India;Potato |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | The Indian Food Service Industry has seen a significant impact of COVID-19. Its effect on the restaurant business has created a large downstream impact on the processing and producer firms like McCain Foods whose products are popularly used in the B2B business. The report thus aims to understand the market standing of the consumer food service industry and the frozen foods product industry in India. This report also aims to act as a framework for future Market Insight Tool creation in order to collect, analyse and utilize information in the most effective and efficient manner. |
| URI: | http://hdl.handle.net/11718/24797 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003104.pdf Restricted Access | 1.2 MB | Adobe PDF | View/Open Request a copy |
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