Studying food & supply chain management of Mybhumi Veg Cart

Abstract

Today, with rising health awareness there is high demand for good quality and fresh vegetables among urban consumers. To serve this requirement, My Bhumi a limited liability partnership firm founded in October 2019. It is serving retail vendors, HORECA segment, and supermarkets in Pune region. It is a B2B veg cart which does marketing of agriculture produce from rural area to serve urban consumers. In Pune region my Bhumi veg cart is recognized for its quality of procured produce. The daily procurement of my Bhumi is around 2 metric tons containing 24 different types of vegetables. The company has two collection centres in rural areas where it does the procurement from farmers. The procured produce is then transported to the distribution centre in Pune. From there on it is delivered to the local city vendors after some grading and sorting of produce. After COVID-19 outbreak company is facing some pricing issues due to demand fluctuation.