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http://hdl.handle.net/11718/24808| Title: | The disruptive business model of Ninjacart: a review of current processes and recommendations for the way forward |
| Authors: | Rakesh, Abhishek V, Nayana D |
| Keywords: | Ninjacart;Disruptive Business Model;Agriculture supply chain |
| Issue Date: | 2020 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Abstract: | Farmers of India have been instrumental in feeding the rapidly growing population of India. However, we observe that they cannot reap profits from agricultural activities, leading them to a vicious cycle of debts and loans. Moreover, limited end to end connectivity, inadequate storage facility and a supply-demand mismatch has aggravated the situation in addition to their hard-earned margins being withered out by middlemen and agents (Moneylife Digital Team, 2011). Farmers suicide also had been on the rise with recorded numbers of 2997 in just a year 2015 (Mohan, 2016). Inevitably, this has been a contributing factor of India losing around 2000 farmers per day due to shifting away from agricultural activities. |
| URI: | http://hdl.handle.net/11718/24808 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP003092.pdf Restricted Access | 1.46 MB | Adobe PDF | View/Open Request a copy |
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