Exploring market opportunities and financial feasibility analysis for setting up an FPO based retail chain

Abstract

In the value chain, the farmers are the first level of actors. They are the producers, yet surprisingly, they are getting the least amount of margin on their produce. The government has tried to regulate the markets for their benefit, but many a time, they don't even come to know about the right price of their crop because of the lack of knowledge and access to resources. Also, the amount of landholding per farmer in India is gradually decreasing. Hence, the farmer's collective such as the Farmer Producer Organization (FPO), is considered an alternative to increase their income and market participation and reduce cost.