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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25232
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dc.contributor.authorAbhishek
dc.contributor.authorDandotiya G.
dc.date.accessioned2022-02-11T10:14:05Z-
dc.date.available2022-02-11T10:14:05Z-
dc.date.issued2017
dc.identifier.citationAbhishek, & Dandotiya, G. (2017). Q-Connect: Reaching Rural Customers with Assam Mobile Theatre. Vikalpa, 42(1). https://doi.org/10.1177/0256090916686682
dc.identifier.issn2560909
dc.identifier.urihttps://www.doi.org/10.1177/0256090916686682
dc.identifier.urihttp://hdl.handle.net/11718/25232-
dc.language.isoen_US
dc.publisherSAGE Publications Ltd
dc.relation.ispartofVikalpa
dc.subjectAssam Mobile Theatre
dc.subjectEvent-based Promotions
dc.subjectFolk Media
dc.subjectRural Advertising
dc.titleQ-Connect: Reaching Rural Customers with Assam Mobile Theatre
dc.typeArticle
dc.rights.licenseCC BY-NC, CC BY
dc.contributor.affiliationIMT Ghaziabad, India
dc.contributor.affiliationIIM Ahmedabad, India
dc.contributor.affiliationToulouse Business School, France
dc.contributor.institutionauthorAbhishek, IMT Ghaziabad, India
dc.contributor.institutionauthorDandotiya, G., IIM Ahmedabad, India, Toulouse Business School, France
dc.description.scopusid57188561775
dc.description.scopusid57195110485
dc.identifier.doi10.1177/0256090916686682
dc.identifier.endpage50
dc.identifier.startpage36
dc.identifier.issue1
dc.identifier.volume42
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