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http://hdl.handle.net/11718/25232| Title: | Q-Connect: Reaching Rural Customers with Assam Mobile Theatre |
| Authors: | Abhishek Dandotiya G. |
| Keywords: | Assam Mobile Theatre;Event-based Promotions;Folk Media;Rural Advertising |
| Issue Date: | 2017 |
| Publisher: | SAGE Publications Ltd |
| Citation: | Abhishek, & Dandotiya, G. (2017). Q-Connect: Reaching Rural Customers with Assam Mobile Theatre. Vikalpa, 42(1). https://doi.org/10.1177/0256090916686682 |
| URI: | https://www.doi.org/10.1177/0256090916686682 http://hdl.handle.net/11718/25232 |
| ISSN: | 2560909 |
| Appears in Collections: | Open Access Journal Articles |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| qconnect_reaching_rural_2017.pdf | 5.77 MB | Adobe PDF | View/Open |
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