Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25252
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dc.contributor.authorRault Y.-M.
dc.contributor.authorMathew S.
dc.contributor.authorCebeillac A.
dc.date.accessioned2022-02-11T10:14:17Z-
dc.date.available2022-02-11T10:14:17Z-
dc.date.issued2018
dc.identifier.citationRault, Y. M., Mathew, S., & Cebeillac, A. (2018). The commercialisation of shopping malls in india: From �creating?� to �meeting?� demand. Bulletin d扐ssociation de Geographes Francais, 95(1). https://doi.org/10.4000/bagf.2656
dc.identifier.issn45322
dc.identifier.urihttps://www.doi.org/10.4000/bagf.2656
dc.identifier.urihttp://hdl.handle.net/11718/25252-
dc.description.abstract� We explore the engagement of the Indian society with a new place of consumption in India 梩he shopping mall. Based on extensive interviews with managers and consumers across Indian cities, we address the commercialisation and the consumption of malls as two separate social fields and we highlight the frictions between them. Since the early 2000's, the rapid development of these commercial infrastructures addressed the perceived demand of the so-called "new middle class". However, the predominantly utilitarian conception of malls has often clashed with the actual uses of the diverse Indian consumer, whose need for safe and comfortable public places has transformed malls into major places of sociability, where a large number of users seldom consume or consume little. We argue that from "creating" a demand, agents in the field of mall supply have shifted their strategy towards "meeting" the demand, i.e. the need for specific "experiences". � 2018, Association de Geographes Francais. All rights reserved.
dc.language.isoen_US
dc.publisherAssociation de Geographes Francais
dc.relation.ispartofBulletin d'Association de Geographes Francais
dc.subjectCommerce de detail
dc.subjectLoisirs
dc.subjectPratiques
dc.subjectTemporalitses
dc.subjectVacance commerciale
dc.subjectZone commerciale
dc.titleThe commercialisation of shopping malls in india: From � creating � to � meeting � demand [La commercialisation des malls en inde: de la � cr閍tion � de la demande a sa � rencontre 籡
dc.typeArticle
dc.contributor.affiliationParis Diderot University, France
dc.contributor.affiliationIndian Institute of Management, Ahmedabad, India
dc.contributor.affiliationRouen University, France
dc.contributor.institutionauthorRault, Y.-M., Paris Diderot University, France
dc.contributor.institutionauthorMathew, S., Indian Institute of Management, Ahmedabad, India
dc.contributor.institutionauthorCebeillac, A., Rouen University, France
dc.description.scopusid57193683862
dc.description.scopusid57208581052
dc.description.scopusid57194482087
dc.identifier.doi10.4000/bagf.2656
dc.identifier.endpage78
dc.identifier.startpage61
dc.identifier.issue1
dc.identifier.volume95
Appears in Collections:Open Access Journal Articles

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