IIMA Institutional Repository
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http://hdl.handle.net/11718/25258| Title: | Apollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry |
| Authors: | Patro S. Kumar V. |
| Keywords: | Brand Positioning;Franchised Model;Healthcare Industry;Preventive Healthcare;Promotional Programmes |
| Issue Date: | 2009 |
| Publisher: | SAGE Publications Ltd |
| Citation: | Patro, S., & Kumar, V. (2009). Apollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry. Vikalpa, 34(2). https://doi.org/10.1177/0256090920090207 |
| URI: | https://www.doi.org/10.1177/0256090920090207 http://hdl.handle.net/11718/25258 |
| ISSN: | 2560909 |
| Appears in Collections: | Open Access Journal Articles |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| apollo_health_and_2009.pdf | 634.29 kB | Adobe PDF | View/Open |
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