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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25258
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dc.contributor.authorPatro S.
dc.contributor.authorKumar V.
dc.date.accessioned2022-02-11T10:14:21Z-
dc.date.available2022-02-11T10:14:21Z-
dc.date.issued2009
dc.identifier.citationPatro, S., & Kumar, V. (2009). Apollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry. Vikalpa, 34(2). https://doi.org/10.1177/0256090920090207
dc.identifier.issn2560909
dc.identifier.urihttps://www.doi.org/10.1177/0256090920090207
dc.identifier.urihttp://hdl.handle.net/11718/25258-
dc.language.isoen_US
dc.publisherSAGE Publications Ltd
dc.relation.ispartofVikalpa
dc.subjectBrand Positioning
dc.subjectFranchised Model
dc.subjectHealthcare Industry
dc.subjectPreventive Healthcare
dc.subjectPromotional Programmes
dc.titleApollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry
dc.typeArticle
dc.rights.licenseCC BY-NC, CC BY
dc.contributor.affiliationIndian Institute of Management (IIM), Ahmedabad, India
dc.contributor.institutionauthorPatro, S.
dc.contributor.institutionauthorKumar, V., Indian Institute of Management (IIM), Ahmedabad, India
dc.description.scopusid56430700400
dc.description.scopusid57195154702
dc.identifier.doi10.1177/0256090920090207
dc.identifier.endpage106
dc.identifier.startpage91
dc.identifier.issue2
dc.identifier.volume34
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