IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/25304| Title: | Effective retail promotion management: Use of point of sales information resources |
| Authors: | Banerjee A. Banerjee B. |
| Issue Date: | 2000 |
| Publisher: | SAGE Publications Ltd |
| Citation: | Banerjee, A., & Banerjee, B. (2000). Effective retail promotion management: Use of point of sales information resources. Vikalpa, 25(4). https://doi.org/10.1177/0256090920000406 |
| Abstract: | The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance business dicision-making process. This paper discusses the strategic role that management of customer information resources can play for the growth and sustenance of business. This paper also provides examples of simple analysis using POS data that can directly aid practising managers in their strategic and tactical decision-making. � 2000, � 2000 SAGE Publications. |
| URI: | https://www.doi.org/10.1177/0256090920000406 http://hdl.handle.net/11718/25304 |
| ISSN: | 2560909 |
| Appears in Collections: | Open Access Journal Articles |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| effective_retail_promotion_2000.pdf | 188.79 kB | Adobe PDF | View/Open |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.