Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/25321
Title: Market Driven Manufacturing : A Requirements Analysis
Authors: Basu K.
Chandra P.
Issue Date: 1996
Publisher: SAGE Publications Ltd
Citation: Basu, K., & Chandra, P. (1996). Market Driven Manufacturing?: A Requirements Analysis. Vikalpa, 21(4). https://doi.org/10.1177/0256090919960401
Abstract: In this paper, Kunal Basu and Pankaj Chandra develop a framework for market driven manufacturing that identifies market conditions and success requirements for determining the necessary manufacturing focus. These are then mapped on to specific operational practices. Managerial and research implications of the above are presented followed by an illustrative network flow model that plans manufacturing capabilities under different marketing environments. � 1996, � 1996 SAGE Publications.
URI: https://www.doi.org/10.1177/0256090919960401
http://hdl.handle.net/11718/25321
ISSN: 2560909
Appears in Collections:Open Access Journal Articles

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